The social web of Facebook, Twitter, Google, and other big social media sites is slowly eating the rest of the Internet. We know that social media only makes up part of the Internet, albeit a large and growing part, and that there are online destinations outside their networks. But, a lot of online destinations that aren’t part of the social web are still integrated with it, bringing social features and its associated tracking along for the ride. To put it bluntly, it’s getting harder to escape social media, and especially Facebook.
As we continue to get more connected across the Internet and our media habits are more integrated with the various social networks we’re part of, more sites now rely on social media to get visitors. It’s a good bet; more than half of people online are on Facebook and the average American spends over 40 minutes a day on it. continue reading