It’s not just you; leaving social media is hard. Social sites appear to be genuinely addictive and human psychology has a difficult time resisting them, especially when everyone around us is using them. The effects may even be getting stronger as we find social sites part of our daily lives, carried in our pockets and increasingly, worn on our wrists.
The idea that a service could be addictive isn’t exactly new. CNN posted about Facebook addiction in 2009 and there are articles that are even older. Addiction and social media is hitting to the mainstream discussion lately as questions about the true effects of social media continue to mount after the 2016 election.
Addictive effects of social media have been studied with varying degrees of scientific rigor. In data gathered from an experiment called 99 days of freedom, which encourages people to stop using Facebook for 99 days,